Introduction To The Simplified Brander Strategy
In our last session, I told you about the first quadrant in the simplified strategy matrix for local independent practitioners, the “Archer” strategy, where you target your market to a narrowly defined focus, just like an archer aiming at a target with a narrow focused shaft, adhering to Porter’s Generic Focus Strategies with either Differentiation… (0 comment)

Where’s The Staff?  Got Employees?
There’s one mistake that all accountants think they know how to handle, but absolutely none do. Well, almost none, anyway. Marketing . When you went to school, you learned how to be an accountant, how to post debits and credits, and how to create understandable financial reports. When you went out into the big wide…

Introduction To The Archer Strategy
In our last session, I introduced you to the concept of the simplified marketing strategy matrix, a framework for you as a local independent practitioner to use along with your business model design, strategy design and your selection of marketing tactics. Basically, what it boiled down to is that at the extreme end of each…